Assistant Professor Barbara BRADAČ HOJNIK, Ph.D.

Member of the Institute for Entrepreneurship and Small Business Management
Member of the Department of Entrepreneurship and Business Economics
Head of the Study filed Entrepreneurship (University programme)

Office: K-105
Phone: ++386 (0)2 22 90 258
E-mail: barbara.bradac@uni-mb.si

Curriculum Vitae

Barbara Bradač Hojnik is an assistant professor of entrepreneurship at the Faculty of Economics and Business, University of Maribor, and takes part in business economics and entrepreneurship teaching at the Faculty. She participated in the national programme “Young researchers” sponsored by Slovenian Research Agency. In her doctoral study, she researched outsourcing in Slovenian small and medium-sized enterprises. She obtained additional education at the European Institute for Advanced Studies in Management, Belgium, in the area of entrepreneurship, innovation and finance. Her research focuses primarily on entrepreneurship in general, corporate entrepreneurship, innovation, social entrepreneurship, cooperation among companies, outsourcing, sustainable entrepreneurship and SMEs.

In the last years she participates in several national and international research projects at the Institute for Entrepreneurship and Small Business Management. She is a member of Slovenian Entrepreneurship Observatory research team, of GEM team and of the research programme Entrepreneurship for Innovative Society.

In the last six years she was included in several international research projects: Promoting craft and SMEs in the area of European standardisation, Employment Initiatives for an Ageing Workforce, Practices and policies in the social enterprise sector, Large enterprises in Europe, Skill shortages in regional SMEs, Cluster policy mapping, Local Employment Development and Corporate Social Responsibility, Accommodation for persons with disabilities, International Centre for Entrepreneurial Studies, etc. She has authored or co-authored several scientific articles, book chapters and papers.

As a member of the organizing committee, she participates in the organisation of international conferences PODIM.

  • Foundations of Business Economics (Professional higher education programme);
  • Corporate Entrepreneurship (Professional higher education programme);
  • Corporate Entrepreneurship (University programme);
  • Environmental Economics and Business Management (Professional higher education programme);
  • Environmental Economics (University programme);
  • Business Economics (University programme).

Research areas:
  • Entrepreneurship;
  • Corporate entrepreneurship;
  • Sustainable entrepreneurship;
  • Outsourcing;
  • Environmental (micro)economics.


GEM 2013 Global Report Launched in Santiago de Chile

Entrepreneurs are among the happiest individuals across the globe when it comes to individual well-being and satisfaction with their work conditions ...

Unperceived opportunities: GEM Slovenia 2012

(Maribor, 19th of April 2013) GEM results for Slovenia in 2012 were published in a book titled "Unperceived opportunities: GEM Slovenia 2012"

Book were ...

GEM 2012 Global Report Launched in Kuala Lumpur, Malaysia

The GEM 2012 Global Report was launched in Kuala Lumpur, Malaysia, on 17th January 2013. In the late spring and early summer of 2012, more than ...

To ensure that the website content is always fresh and updated, the site must use the so called cookies, small files stored on your computer containing statistical information about every time you visit the page. If you accept cookies, please press the "I Agree" button